One-box solutions score with engineers
An exclusive interview with a technical leader
Larry Maloney, Contributing Editor -- Test & Measurement World, 5/1/2010 12:00:00 AM
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Q: Rohde & Schwarz celebrated its 75th anniversary in 2008. What factors have sustained the company during that long history?
A: There are two important factors from my viewpoint. First, we have continually expanded our portfolio of test and measurement products to offer a full basket of solutions for a wide variety of applications. And we've done this while meeting the customers' budget requirements. Second, we have established subsidiaries all over the world to be closer to the market and to support our customers. Currently, we have subsidiaries headed by our own people in more than 70 countries.
Q: What applications will be the biggest growth drivers for Rohde & Schwarz in 2010?
A: One of the biggest growth drivers now for our Test and Measurement Division is LTE technology. We see a big demand for the higher data rates in the wireless communications world offered by LTE. There's great potential for implementation of LTE in hundreds of existing cellular networks all over the world.
Q: How did the global recession change your company's product development and strategies?
A: Like many companies, we implemented cost-cutting measures at a very early stage, and that helped get us through the crisis. We had to lay off only a few people, and managed to strengthen our R&D teams to bolster our product portfolio. Recessions last for a limited time, and it is more important to concentrate on preparing your company for the business recovery.
Q: Isn't it becoming more important to offer affordable test and measurement solutions?
A: Our aim, especially during tough economic times, is to offer customers the best price-to-performance ratio. Increasingly, we achieve this goal by integrating all required test and measurement functions into one instrument. This allows you to perform necessary applications without any additional instruments, while offering fully automatic measurement routines. Our "one-box" solutions interact with the devices under test in real time in applications that are often not possible with single instruments. They are also more economical. Among the many examples of our one-box products are the R&S DVSG digital video signal generator and the CMU and CMW radio communications testers for mobile phone development and production.
Q: What were your most significant product introductions of the past year?
A: One of the most important developments is not an actual instrument but the ability of all our instruments to comply with the new LTE standard. This is essential to supporting customers in developing base and mobile stations. Moving to specific instruments, there's the new R&S ETL, a multistandard platform for the analysis of TV signals. It combines TV test receiver and spectrum analyzer functionality in a single unit, while providing high measurement accuracy. It's a "just in time" product that addresses the transition from the analog to digital TV world. Another new key product is our portable receiver, the R&S PR100. Featuring an internal spectrum analyzer, this compact instrument detects signals up to 7.5 GHz for such diverse applications as radio reconnaissance, locating interference sources, and frequency monitoring. Combined with our portable handheld antennas, the instrument serves as a direction finder, with an integrated GPS receiver that shows not only where the signal is coming from but also the location of an interferer.
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