Something's new at T&MW

You're probably wondering, "What happened to Test & Measurement World?" Or, "Why did you change the magazine?" We changed it to make it easier for you to get the information you need. The changes weren't made lightly, or without any forethought. In early 2000, we surveyed a sample of readers to find out what they liked and disliked about magazines in general and about T&MW in particular. Based on the results from our lengthy questionnaire, we proceeded with the changes you see in this issue.

You'll enjoy two new fun departments, "You Did WHAT?" and "How Does That Work?" The first department exposes readers' "electrifying" moments, descriptions of which should draw a chuckle even from old-timers. You don't want to repeat these great mistakes. The latter department dissects a product or technology and explains it. From scope displays to RMS detectors to MEMS devices, we'll show you how things work. These two departments will alternate each month. We welcome contributions and ideas for each.

You'll know at a glance you're looking at T&MW. Our cover still emphasizes the main article in each issue. But we've made the covers more interesting, and we've chosen a new logo that's easy to read and that emphasized the Test and Measurement in our name. Titles on the cover still match those in the magazine, and you'll continue to see page numbers on the cover.

You'll now find industry news on our Web site at www.tmworld.com, not in our magazine. Frankly, a 15-times-a-year magazine can't cover breaking news the way we can on the Web. Putting news on the Web lets us cover more news faster.

Your eyes won't tire reading our text because we're using a newer typeface with slightly more white space between the lines. All our articles, diagrams, and schematics now use consistent formats and styles. We'll use color carefully when we need to highlight something for you. We're not cutting any information to make T&MW more readable.

Yes, you'll still get new-product information in long and short write-ups. The short descriptions include "bullets" that highlight key specs and make it easy to scan product information. You can contact suppliers for more information by phone or on the Web. Your comments make a difference. Let us know what you think. T&MW