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Four technologies that could save DetroitJanuary 7, 2009Do the Detroit automakers deserve a bailout (which I comment on here), or should they be let to go the way of the dinosaur (which I discuss here). Perhaps there is a third option. In "Four Ways for Detroit to Save Itself" from the Sunday Times, Sebastian Thrun, a professor of computer science at Stanford, and Anthony Levandowski, now a product manager at Google, begin by quoting Henry Ford: “Failure is the opportunity to begin again more intelligently.” They continue, "For Detroit, there is plenty of failure. But there are also plenty of opportunities to begin again." They go on to describe "four technologies that could be put on the road in the next several years. These technologies—some of which we invest in—are win-wins. They have the potential to improve energy efficiency, cut down on accidents, reduce pollution, and make commuting more convenient. They might even help put the American car industry back in the driver’s seat." Those technologies, they write, include What do you think? Do any or all of these ideas hold promise? And if so, can the Detroit automakers get onboard before their international competitors do? Posted by Rick Nelson on January 7, 2009 | Comments (26) Industries: Automotive, Aerospace, and Defense Test
January 7, 2009
In response to: Four technologies that could save Detroit Helena Handbasket commented: The only idea with any merit is the ad-hoc networking, and really can't see how that's going to save Detroit. The smart phone idea is just a jumped-up mobile, and my cat produces more imaginative solutions than a solar panel on a roof. The "robotic cars driving in tight formation" idea crops up on a regular basis, only to be shot down by the obvious reliability/safety concerns. Besides, such a system already exists - it's called a "train". I don't think an IT department will be the savior of the US automakers - we need something radical like hydrogen fuel cells or warp drive, not more wi-fi and iTunes.
January 7, 2009
In response to: Four technologies that could save Detroit Meredith Poor commented: Car companies will have to become, essentially, computer companies to continue. The computing layers aren't hard to identify: engine and drivetrain control (the 'unconcious' part of the system), interface services (the speedometer, open door annunciator, keyless entry, etc.), user entertainment (radio, internet service, seat back TV, etc), road mesh ('taxi mode' automatic pilot), and 'motorist environment' (road hazards, weather, restaurants, gas, roadside services, etc.). The last two don't exist and would have to be implemented by all car companies simultaneously. This would create a lot of tech work for techies, the question is can you make UAW factory workers into techies?
January 7, 2009
In response to: Four technologies that could save Detroit R Weaver commented: Technology, quality, or product is the problem. Unless you have a technology that overcomes management's stupidity and the UAW's refusal to accept today's economic realities, there is nothing that will save the Big3 until only one is left to sell to those people who now can't buy anywhere else.
January 7, 2009
In response to: Four technologies that could save Detroit blindsangamon commented: Totally wrong. Look at the trend of all the Harley Davidson motorcycles on the road - essentially 50 year-old technology, and you don't see HD begging for a bail-out. The sad fact is that 80% of Americans can no longer afford to buy a new car, because of the cost of all the power accessories, computers, and unneccesary gadgets that marketing forces have decreed as 'standard' features. If, for example, Volkswagen would bring back the 1967 Beetle, a minimum-tech car, for an inflation-adjusted price of maybe $5k, they'd sell all they could build.
January 7, 2009
In response to: Four technologies that could save Detroit RC commented: I can't speak for everybody but I like driving myself without distractions from all of the other communication device distractions. I think it is good to have to think for yourself.
January 7, 2009
In response to: Four technologies that could save Detroit Vadim commented: The basic problem is fuel engine and cost.
January 7, 2009
In response to: Four technologies that could save Detroit jason commented: Look to Apple. Do the basic things right and the market will follow. Design, quality, and efficiency will save Detroit. Other car makers have simply out-designed the former Big 3 from the ground up. Their inexpensive cars are designed better and when people upgrade, they may stay with the brand. Detroit let quality languish, especially with its inexpensive models. American cars handling is pathetic whereas even a cheap Honda or VW is tight. You can put the most powerful engine in a car but if you can't feel the exhilaration, you'll probably lose the sale.
January 7, 2009
In response to: Four technologies that could save Detroit RobS commented: Save Detroit? By building in more technology? Hardly. What will save Detroit is a massive restructuring when the government checks stop showing up. Painful, yes. But also cleansing.
January 7, 2009
In response to: Four technologies that could save Detroit TedinAsia commented: Merge them together to form one automaker, that's all that will probably survive anyway. I agree with the above posters who said it all about quality and reliability. I am an expat living in Japan, my wife and I have similar cars, hers a Nissan and mine an imported Caravan, both are 7 years old with less then 50,000 miles and constantly maintained, her's has required 0 repair costs since purchase, mine is close to $8,000usd NONE of which was covered by warranty. From door locks, air conditioning(2) & transmission to fuel pumps(2) & an engine block (requiring a rebuild), not to mention the rear wiper motor & 6 right side headlights (they cant seem to find the problem), rearview mirror has been replaced 3 times (wont stay stuck to the glass) and the headliner has just been replaced.
January 8, 2009
In response to: Four technologies that could save Detroit panther commented: Completely wrong, just in american way. Because of great unemployment and empty wallets, people will rather buy a car with Wifi and gadgets ??? Let's consume more and more and more and industry will grow and everybody will be happy ? It goes till certain moment, you can see results now. For me solutions would be:
January 8, 2009
In response to: Four technologies that could save Detroit Dominique commented: Very funnny solutions I don't think it'll save Detroit
January 8, 2009
In response to: Four technologies that could save Detroit Who cares what my name is commented: Although nothing to do with cars specifically, I believe the mindset and mentality of the US public needs to change. It will always be a challange for any country when you import most of the things you need and Mfg is non- existent. What was the last product you bought said "
January 8, 2009
In response to: Four technologies that could save Detroit Who cares what my name is commented: Although nothing to do with cars specifically, I believe the mindset and mentality of the US public needs to change. It will always be a challange for any country when you import most of the things you need and Mfg is non- existent. What was the last product you bought said "
January 8, 2009
In response to: Four technologies that could save Detroit rfgdf commented: Although nothing to do with cars specifically, I believe the mindset and mentality of the US public needs to change. It will always be a challange for any country when you import most of the things you need and Mfg is non- existent. What was the last product you bought that said "Made in the USA". The suggestions in this article are typically american. All style and no substance. The problem is not in the accessories but the cars themselves. Bigger, more powerful, fancier, more gadgets, drives itself, smart phone comm capabilities will not solve your problem it will only make you fatter!! Many of the "ideas" mentioned will probably come true, but it will probably be the Jap/Koreans etc who will adopt it first as there wont be a car industry in the US by then! Truth hurts, but unless Obama makes some drastic changes..... good luck to the UAW and the big3.
January 8, 2009
In response to: Four technologies that could save Detroit Jim commented: Like other comments have hinted toward as well.....why consider adding 4 more useless technologies/features?! I would rather see 4 current technologies eliminated thus reducing vehicle cost. For example, the tire pressure monitoring system, TPMS, that the federal government has jammed down our throats and is now mandated on new vehicles is an absolute joke. It's a huge cost for feature that offers little in return....in fact it only creates frustration. I'm tired of paying for features and "technology" that I don't need and don't want. I never have to worry about this on my 1985 model year vehicle. My wife's new 2008 car has had multiple issues or events, ALL due to these "features".
January 8, 2009
In response to: Four technologies that could save Detroit Frustrated commented: I second panther's thoughts... Thing is I'm a driver and I want a drivers car!!!! I need to be able to get in my car and drive for 500-800 miles for the weekend and not be tired at the end of the trip. I need something that goes down the road with the confidence of a Bimmer and has the reliability of a Honda. When detroit builds something like that I'll buy it, otherwise there haven't been any vehicles worthy of, even, consideration! And, what happened to the manual transmission on the Pontiac G8, how am i supposed to get around in 6 to 8 inches of snow on an automatic??? I don't want any Stability Controls, any tire pressure monitors, etc. All i need is a comfortable driving position, 200 - 300 bhp engine, 4 wheels hooked up to a suspension that is almost as firm as my Stearns&Fosters mattress, a steering wheel and a nav system or a map. Ehhh... Whatever....
January 8, 2009
In response to: Four technologies that could save Detroit Common sense commented: Make a medium size station wagon with no frill.
January 9, 2009
In response to: Four technologies that could save Detroit Meredith Poor commented: I'm definitely a fan of simplicity. When I lived in Toronto I could take a 50 year old electric street car to work. This system was probably installed at the turn of the (20th) century, so as of 1975 the network was 75 years old. The street car had probably been built in the 1930s. I didn't have to drive, buy gas, buy insurance, repair anything, or park anything in a garage. I'll bet cell phones and netbooks work in them. Bring your own technology.
January 9, 2009
In response to: Four technologies that could save Detroit Meredith Poor commented: I'm definitely a fan of simplicity. When I lived in Toronto I could take a 50 year old electric street car to work. This system was probably installed at the turn of the (20th) century, so as of 1975 the network was 75 years old. The street car had probably been built in the 1930s. I didn't have to drive, buy gas, buy insurance, repair anything, or park anything in a garage. I'll bet cell phones and netbooks work in them. Bring your own technology.
January 12, 2009
In response to: Four technologies that could save Detroit Who me? commented: Personally, I love my Escalade EXT with all its gadgets and 12 MPG. It isn't the gadgets or the gas mileage that will save Detroit. It is getting a fair return of skill and effort from their factory workes for the wages and benefits they are paid, and getting them out from under the huge UAW retirement plans they are funding. The UAW has ruined the US car makers but I blame the car makers for allowing them to do it. Unions are necessary, but must realize they have killed the goose that laid the golden eggs.
January 12, 2009
In response to: Four technologies that could save Detroit ideb commented: I agree with "who me". The unions need to be weaned from their preferential treatment under the law. Non union workers should be allowed to negotiate as well as individuals. This is after all reputed to be a free country. Or is it?
January 12, 2009
In response to: Four technologies that could save Detroit Tom Heckmann commented: Detroit and all the car maker futurists are continuing to fool themselves with the idea of technologies that drive the car for the person, and bring in communication networks and gizmos. My technically unsavy mother can barely figure out her cordless telephone, and you want to add connectivity and electronic whizbangs to her car?!
January 12, 2009
In response to: Four technologies that could save Detroit justron commented: As a friend said "I love my VW its so easy to work on" Hell I love my Ford ranger its has 345,000 miles and it due for a clutch. I sure mis the burning VW on the trips to the desert, or up the grapevine.
January 14, 2009
In response to: Four technologies that could save Detroit Spell Check commented: If engineers of the "Big 3" employ the spelling, grammar, and run-on sentence practices as much as the folks commenting here, then it's no wonder we're in trouble.
March 26, 2009
In response to: Four technologies that could save Detroit Wang commented: Speaking of Barack Obama: BARACK OBAMA IS AN EXCELLENT PRESIDENT!
March 27, 2009
In response to: Four technologies that could save Detroit Douglas C Holden commented: For all of you out there that think you can fix american Automotive problems lets start with you. Go out and buy the fuel efficient cars that they have produced within the last 180 days. There is currently from 200 to 600 days worth od product sitting on the lot to be sold BUT NO BUYERS. What is being bought is SUV's and Trucks. As for high tech on a vehicle - guess you didn't know that Ford and Microsoft combined to bring grater tech to the car and of courcse GM has had onsite for years now. Drive by wire cars WILL not work with out an infrastructure rebuild and a complete retraining of the idots on the road. Just so that you underasstand I DO NOT work for any of the Big three or four, but am an independent consultant to the manufacturing world. The UAW and Auto managers are to blame for their contracts, but let us not forget the federal laws that give organized labor and unfair advantage over management. It is time for labor to compete in the business world as a business entity and stand on their own merit. I just guess that some of you need to do more research before shoot off your yappers.
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