Global TMW:
Login  |  Register          Free Newsletter Subscription
Subscribe
Taking the Measure   


Link This | Email this | Blog This | Comments (0)


CFLs face gender gap
April 30, 2007

Women want to fight global warming—just don’t ask them to buy compact fluorescent light bulbs.

This is from today’s Washington Post: “A Washington Post-ABC News poll released last week showed that while women are more likely than men to say they are ‘very willing’ to change behavior to help the environment, they are less likely to have CFL bulbs at home.” Retailers concur with the poll results: “Wal-Mart company research shows a similar ‘disconnect’ between the pro-environmental attitudes of women shoppers and their in-store purchases of CFL bulbs…In groceries and drugstores, where 70 percent to 90 percent of light bulbs historically have been sold and where women usually have been the ones doing the buying, CFLs have not taken off nearly as fast as they have in home-improvement stores such as Home Depot and Lowe's, where men do much of the shopping.”

Women may have to learn to live with CFLs, like it or not. This from LEDs Magazine: “In Washington DC [March 14] a coalition advocating energy efficiency presented plans for proposed legislative action that will cause a major shift towards high-efficiency lighting technologies in home and office settings…The announcement follows the recent introduction of legislation in California, Connecticut, North Carolina, and Rhode Island to ban the sale of incandescent bulbs…Leading the coalition, Philips Electronics agreed to become the first lighting manufacturer in North America to seek a phase-out of inefficient incandescent light bulbs by 2016.”

Of course, CFLs aren’t the only energy-efficient lighting alternative for the home. In February LEDs Magazine reported that “LED Lighting Fixtures Inc. (LLF) has unveiled its first product, a six-inch downlight for residential and commercial markets that delivers approximately 650 lumens from a fixture at 10-12 watts, equating to approximately 60 lumens per watt…Neal Hunter, LLF's CEO, claims that this is the first lighting fixture to rival the output, appearance, and lighting quality of a 65-watt incandescent product while offering a justifiable cost of ownership.”


Posted by Rick Nelson on April 30, 2007 | Comments (0)



POST A COMMENT
Display Name or Registered Users Login Here.
Please restrict submissions to less than 7,000 characters (including any HTML formatting).

Before submitting this form, please type the characters displayed above:


Advertisement



Advertisements






©2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites