Four technologies that could save Detroit
Do the Detroit automakers deserve a bailout (which I comment on here), or should they be let to go the way of the dinosaur (which I discuss here). Perhaps there is a third option. In "Four Ways for Detroit to Save Itself" from the Sunday Times, Sebastian Thrun, a professor of computer science at Stanford, and Anthony Levandowski, now a product manager at Google, begin by quoting Henry Ford: “Failure is the opportunity to begin again more intelligently.” They continue, "For Detroit, there is plenty of failure. But there are also plenty of opportunities to begin again."
They go on to describe "four technologies that could be put on the road in the next several years. These technologies—some of which we invest in—are win-wins. They have the potential to improve energy efficiency, cut down on accidents, reduce pollution, and make commuting more convenient. They might even help put the American car industry back in the driver’s seat."
Those technologies, they write, include
• WiFi-like dedicated short-range communication, which enables cars to form ad hoc networks with one another and with roadway infrastructure;
• automatically controlled x-by-wire capabilities that would allow robotic cars to drive in tight formation under computer control (see my 2005 article on Levandowski’s work with autonomous vehicles);
• solar-electric hybrid technology in which solar panels on a single garage provide power for 10,000 miles of driving per year; and
• smart-phone-like online communications capabilities that will help drivers find parking spaces, make restaurant reservations, and purchase songs they hear on the car radio.
What do you think? Do any or all of these ideas hold promise? And if so, can the Detroit automakers get onboard before their international competitors do?
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