Brill thinks you'll pay for online content—will you?
Steve Brill was just on Howie Kurtz’s Sunday morning show on CNN talking about his plan to save journalism. The plan is to ask devoted readers of, for example, the Washington Post to pay a small amount to access content. He estimates that portion willing to pay to read the WaPo’s online content in depth might be 10 to 15% of those that visit the site. Kurtz was skeptical, saying that readers would simply click over to some other site. Brill said Kurtz is too modest, assuming that Kurtz’s regular WaPo column is absolutely fungible with other journalists’ work. (See poll question after the jump.)
What Brill’s organization, Journalism Online, proposes to do is "…give you convenience of one password, one account. Every publisher then decides what to charge for and how to charge," permitting, for example, visitors to read the two paragraphs for free."
Kurtz questioned Brill’s track record, citing the failure of Brill’s Content after three years and the recent closure of his airport fast lane service. Brill responded that he has strong partners, including L. Gordon Crovitz, the former publisher of The Wall Street Journal.
In response to the question, "Can newspapers survive?" Brill said papers need ad revenue and a revenue stream from readers.
There doesn’t seem to be an online transcript; you can read more about Brill’s plan in this earlier article.
It might work. I’d be willing to pay for content if I didn’t have to juggle dozens of low-dollar-amount accounts with various logon and password requirements. Respond to the poll below, or leave a detailed comment about the type of content, if any, you would be willing to pay for.
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