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  • Brill thinks you'll pay for online content—will you?

    August 30, 2009

    Steve Brill was just on Howie Kurtz’s Sunday morning show on CNN talking about his plan to save journalism. The plan is to ask devoted readers of, for example, the Washington Post to pay a small amount to access content. He estimates that portion willing to pay to read the WaPo’s online content in depth might be 10 to 15% of those that visit the site. Kurtz was skeptical, saying that readers would simply click over to some other site. Brill said Kurtz is too modest, assuming that Kurtz’s regular WaPo column is absolutely fungible with other journalists’ work. (See poll question after the jump.)

    What Brill’s organization, Journalism Online, proposes to do is "…give you convenience of one password, one account. Every publisher then decides what to charge for and how to charge," permitting, for example, visitors to read the two paragraphs for free."

    Kurtz questioned Brill’s track record, citing the failure of Brill’s Content after three years and the recent closure of his airport fast lane service. Brill responded that he has strong partners, including L. Gordon Crovitz, the former publisher of The Wall Street Journal.

    In response to the question, "Can newspapers survive?" Brill said papers need ad revenue and a revenue stream from readers.

    There doesn’t seem to be an online transcript; you can read more about Brill’s plan in this earlier article.

    It might work. I’d be willing to pay for content if I didn’t have to juggle dozens of low-dollar-amount accounts with various logon and password requirements. Respond to the poll below, or leave a detailed comment about the type of content, if any, you would be willing to pay for.


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    Get your own Poll!
    Posted by Rick Nelson on August 30, 2009 | Comments (11)
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  • September 1, 2009
    In response to: Brill thinks you'll pay for online content—will you?
    mstabie commented:

    Isn't "AP" already the aggregator? I wonder if AP could start a direct to consumer online news service for a fee? I suspect they already charge the newspaper's a fee when they use AP content. I'd pay direct to AP with no ads, especially if I could load it up on a kindle or sony type E-Ink type device. Plug it into wifi overnight and get the "paper" in the morning.


    September 1, 2009
    In response to: Brill thinks you'll pay for online content—will you?
    Rick Nelson commented:

    Dan M, I think that's what Brill is proposing--something like Rhapsody. We'll see if he can get publishers lined up.


    September 1, 2009
    In response to: Brill thinks you'll pay for online content—will you?
    Dan M commented:

    There needs to be a subscription model similar to Rhapsody and others in the music space. The subscription service is an aggregator for many different content providers. Subscribers can listen to (or read, in this case) however much they want from any content provider. One login and one payment to access any content. The subscription service makes all the arrangements for legitimate payment to content providers behind the scenes based on actual usage of the content. Unlimited access to all newspapers for one low monthly fee? Yep, I'd definitely pay for that!


    September 1, 2009
    In response to: Brill thinks you'll pay for online content—will you?
    Battar commented:

    Any newspaper that tries to obtain payment for content is dead if it goes the road alone. There are hundreds, if not thousands, of newspapers I can access online for free. It can only work if they form a cartel.


    September 1, 2009
    In response to: Brill thinks you'll pay for online content—will you?
    bob sexton commented:

    It will depend on the content. My local paper tried an e-subscription at the same price as the delivered paper and dropped it after a short run. The new e-paper is now about $15/year, which is commensurate with the mostly empty content.


    August 31, 2009
    In response to: Brill thinks you'll pay for online content—will you?
    Terry commented:

    Using something like Olive Software to allow a newspaper to be read online just as if you had the paper in your hand would be a great idea that I would be willing to pay for just as I do my current hard copy subscription. I think a pay as you read type of service might not be quite as good though.


    August 31, 2009
    In response to: Brill thinks you'll pay for online content—will you?
    desert rat commented:

    Information is a commodity. It is impossible to get people to pay for it on one site when they can get the same information on another site for free. If you search a little, you can find anything you need, without paying for it. This is like paying for market research reports: they are overly expensive (compared to what the info is actually worth), they are biased most times, and most of them are very inaccurate. You can find a lot of data for free, with a simple search, and avoid paying for editorial and for market research info. No way you can save the newspapers or magazines. Print is dead...


    August 31, 2009
    In response to: Brill thinks you'll pay for online content—will you?
    cb commented:

    I agree that online newspapers have to rethink the business model. The poll is too biased to respond to. IF the reader pays, then he cannot be forced to watch ads. Having an advertisement display active content while reading an article is very annoying. Some publication do this now....


    August 31, 2009
    In response to: Brill thinks you'll pay for online content—will you?
    daddio commented:

    "infgormation" ??, no spell check at EDN? The choices in this poll are certainly biased. I would have certainly responded favorably to: "Yes, but only if the information has value to me and it's simple/easy to pay for."


    August 31, 2009
    In response to: Brill thinks you'll pay for online content—will you?
    MP commented:

    I already pay for the Wall Street Journal. Can access all of it anytime, anywhere, without searching for which shop carries it. Also, it's easy to read online, unlike EDN's impossible (and slow) format.


    August 31, 2009
    In response to: Brill thinks you'll pay for online content—will you?
    Matt commented:

    Hi Rick, You may like the conversation going on at techdirt.com. Much of the recent conversation has been around the need for changing business models in journalism. Also, why is the only "no" option qualified with "information wants to be free"? I do believe that journalists need to eat but they need to change their business model to the new marketplace.

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